Last updated: 15 October 2025

Welcome to the official Privacy Policy of BW Mobiles Ltd, your trusted UK tech store for premium mobile devices and smart gadgets. This policy outlines in detail how we collect, store, process, protect, and share your personal information when you interact with our eCommerce platform, mobile site, social media pages, or any associated services. Whether you’re browsing our catalogue of smartphones, purchasing accessories, or contacting our customer support, your privacy is our top priority. We aim to be completely transparent and to ensure our data practices are fully compliant with the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), and all applicable UK consumer protection laws.

This policy also serves to educate you on your data rights, how you can exercise them, and what steps you can take to control the use of your information. As a modern, customer-first tech company, we take your digital rights seriously and strive to maintain the highest standards of privacy, security, and ethical data usage.

1. About Us

BW Mobiles Ltd is a premium online technology and mobile phone retailer based in London, England. We specialise in offering a wide selection of new and refurbished smartphones, including iPhones and Android devices, as well as smart gadgets, headphones, power banks, screen protectors, and other high-quality mobile accessories.

• Company Name: BW Mobiles Ltd
• Company Number: 16667393
• Registered Address: 402a Lea Bridge Road, London, England, E10 7DY
• Email: info@bwmobiles.co.uk
• Website: https://bwmobiles.co.uk

Our products are sold exclusively through our UK eCommerce store and occasionally promoted via trusted social media channels such as Facebook, Instagram, and TikTok. All services are designed for residents within the United Kingdom.

When we say “we,” “us,” or “our,” we’re referring to BW Mobiles Ltd.

2. Information We Collect

We collect different categories of information depending on how you interact with us — whether you’re just browsing, signing up for our newsletter, or placing an order.

a. Information You Provide Directly

When you voluntarily submit data through our site, contact form, checkout process, or customer support channels:

• Your full name
• Email address
• Phone number (optional but recommended for delivery)
• Shipping and billing addresses
• Order details (product name, quantity, price)
• Payment details (processed securely and never stored on our servers)
• Customer service inquiries
• Reviews, ratings, or testimonials
• Your preferences when subscribing to newsletters or promotional offers

b. Information We Collect Automatically

As you interact with our website or mobile platforms, we automatically gather technical information using cookies, server logs, and similar tracking technologies:

• IP address
• Browser type and version
• Device type, operating system, and screen resolution
• Referring URL (where you came from)
• Pages visited and time spent on each page
• Location (general, based on IP)
• Search terms used within our store

This data helps us optimise the site experience, troubleshoot errors, improve security, and analyse traffic trends.

c. Information from Third Parties

We may also receive information about you from third-party sources, such as:

• Payment Providers: Confirmations of successful payments or failed transactions from platforms like PayPal, Klarna, or Stripe.
• Social Media Platforms: Profile data (if you log in via Facebook, Google, or Apple)
• Delivery Services: Tracking updates, delivery status, and failed delivery alerts
• Marketing Partners: Campaign performance insights or email open rates (anonymised where applicable)

All third-party data is used in accordance with applicable laws and our contractual obligations with those providers.

3. How We Use Your Information

We use your data to operate, improve, and personalise the services we provide through our website and customer service channels.

Main Purposes:

• Fulfil and manage online orders
• Process secure payments
• Provide order tracking and shipping updates
• Register and manage your customer account
• Respond to enquiries or complaints
• Prevent fraudulent activities
• Enforce our website’s terms and conditions
• Deliver a personalised experience (e.g., recommending relevant tech accessories)
• Offer discounts, vouchers, and loyalty incentives
• Maintain accurate internal records for accounting and audit

Additional Uses:

• Run surveys, contests, or giveaways (optional participation)
• Improve website UX through analytics tools
• Measure marketing campaign effectiveness
• Notify you of important policy changes or system updates
• Send transactional or marketing communications (with your permission)
• Support internal training and quality assurance

Example: If you place an order for a refurbished iPhone, we’ll use your details to confirm your payment, dispatch the phone, provide tracking information, and notify you once delivered. If you later contact us for a return or technical issue, we’ll use your original order data to assist you efficiently.

4. Legal Basis for Processing Personal Data

We process personal data under the following lawful bases as defined in the UK GDPR:

• Performance of a Contract: When processing is necessary to complete a purchase or provide services you request
• Consent: When you subscribe to marketing emails, participate in surveys, or use cookies beyond essential functionality
• Legal Obligation: Where we must retain data for tax, fraud, or regulatory compliance
• Legitimate Interests: For improving services, preventing misuse, optimising website functionality, and marketing to existing customers

You may withdraw consent at any time by unsubscribing from communications or contacting our Data Protection Officer.

5. Sharing Your Information

We only share personal information with trusted third parties where it is necessary for providing our services or complying with legal duties.

Data may be shared with:

• Couriers & Delivery Partners: Royal Mail, DPD, Evri, or others to deliver your parcel
• Payment Gateways: Stripe, Klarna, PayPal for secure processing
• Email Marketing Platforms: Mailchimp or similar (if opted-in to emails)
• Fraud Detection Services: To monitor suspicious activity
• Website Hosting & IT Maintenance: Our secure hosting providers and software partners
• Legal and Tax Authorities: If required by law or under court order

We require all service providers to maintain strict confidentiality and to process your data only in accordance with our instructions and applicable law.

We never sell or rent your personal data to third parties.

6. Data Retention

We retain your personal data for the duration necessary to fulfil the purposes outlined in this Privacy Policy, plus any additional period required by law.

Data Type	Retention Period
Orders & purchase records	6 years (tax, VAT, financial records)
Customer support tickets	2–3 years after resolution
Email marketing consent	Until unsubscribed or withdrawn
Cookies & analytics logs	12–24 months (aggregated/anonymised)

Once this period has expired, your data is securely deleted or anonymised.

7. Cookies and Tracking Technologies

We use cookies to improve your browsing experience, save your preferences, and analyse performance. When you visit our site, a cookie banner will request your permission to set non-essential cookies.

Cookie Categories:

• Necessary Cookies: Enable core functionality like cart and checkout
• Preference Cookies: Store language, region, or display settings
• Statistics Cookies: Help us understand visitor behaviour through Google Analytics and similar tools
• Marketing Cookies: Allow us to deliver relevant ads and measure engagement

You can manage your cookie preferences through your browser settings or via the “Cookie Settings” button at the bottom of our site. Blocking cookies may impact site functionality.

8. Your Data Protection Rights

You have several legal rights under the UK GDPR and DPA 2018 regarding your personal information:

• Right to Access: Request a copy of the data we hold about you
• Right to Rectification: Correct any incomplete or inaccurate data
• Right to Erasure: Ask us to delete your data in certain circumstances
• Right to Restrict Processing: Temporarily limit data processing
• Right to Object: Stop processing for direct marketing or profiling
• Right to Data Portability: Receive your data in a machine-readable format
• Right to Withdraw Consent: At any time, for marketing or optional services

To exercise any of these rights, please email dpo@bwmobiles.co.uk.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your rights have been violated.

9. Data Security

We take extensive measures to secure your personal data against accidental loss, misuse, unauthorised access, alteration, or disclosure.

Our protections include:

• SSL encryption across all website pages
• PCI-DSS compliant payment infrastructure
• Firewalls and anti-malware on hosting servers
• Encrypted backups and secure cloud storage
• Staff confidentiality agreements
• Internal data access control
• Regular system updates and penetration tests

Despite these protections, no digital system is completely immune from breaches. We encourage users to use strong passwords and never share login credentials.

10. International Data Transfers

While we primarily store and process data within the UK, some service providers may be located outside the UK or the European Economic Area (EEA).

We ensure that appropriate safeguards are in place:

• Adequacy decisions from UK authorities
• Binding corporate rules or Standard Contractual Clauses (SCCs)
• Technical and organisational protections (encryption, access control)

By using our services, you consent to this international data transfer where required to fulfil our services.

11. Third-Party Services

Our website may contain links to third-party services and social media platforms. If you click a link to an external site (e.g., PayPal, Instagram), you will be subject to that entity’s own privacy policy.

We are not responsible for how third-party websites collect or use your information. We encourage you to review their policies before submitting any data.

12. Children’s Privacy

Our website and services are not directed at individuals under the age of 16.

We do not knowingly collect personal data from children. If we discover that we’ve inadvertently gathered such data, we will delete it as soon as possible. If you’re a parent or guardian and believe your child has provided us with personal data, please get in touch immediately.

13. Marketing Communications

If you opt-in to receive marketing from BW Mobiles Ltd, we may contact you about:

• Product launches (e.g., new smartphones)
• Seasonal discounts or flash sales
• Back-in-stock alerts
• Promotions tailored to your purchase history

You can control your preferences or unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting our support team.

We do not send unsolicited marketing emails or share your data with unauthorised advertisers.

14. Your Choices and Control

You remain in control of your personal data. You can:

• Access and update your account details
• Adjust cookie and tracking preferences
• Unsubscribe from newsletters or alerts
• Request deletion of your customer account
• Contact our Data Protection Officer for support

Empowering you to make informed decisions is central to our privacy commitment.

15. How to Exercise Your Rights

To exercise any data-related rights, please contact our designated Data Protection Officer (DPO):

Data Protection Officer

BW Mobiles Ltd

402a Lea Bridge Road

London, E10 7DY.

Email: info@bwmobiles.co.uk

We aim to respond to all verified requests within 30 days. We may require proof of identity for data access requests. For unresolved concerns, you may escalate your complaint to the ICO.

16. Changes to This Privacy Policy

This policy may be updated periodically to reflect changes in legal obligations, data handling practices, or business operations. Major changes will be communicated via website banners or email notices.

We encourage all users to review this page regularly to stay informed about how we protect your data.

Last updated: 15 October 2025

17. Contact Us

If you have any concerns or queries about this Privacy Policy or your personal data, you can reach us at:

• General Support Email: info@bwmobiles.co.uk
• Data Protection Email: info@bwmobiles.co.uk
• Customer Helpline: +44 749 679 0140 (Mon–Fri, 9am–5pm)

Thank you for trusting BW Mobiles Ltd as your reliable partner for buying premium gadgets and mobile phones online in the UK.